10/7/2021

Why Packaging Can Make Or Break Your Business

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  1. Why Packaging Can Make Or Break Your Business Name
  2. Why Packaging Can Make Or Break Your Business Cards
  3. Why Packaging Can Make Or Break Your Business License
  4. Why Packaging Can Make Or Break Your Businesses
Business

Among them is having a social media presence, which has the potential to make or break your business. It’s Easy to Update Few things are more frustrating to a customer than trying to visit or contact a business only to find out that they don’t have the right physical address, phone number, or email address. Luxury packaging doesn’t appeal to everybody. In some cases, you can make cheaper packaging look more luxurious, if you’re smart. Make The Packaging Part Of The Experience. A way you can make your packaging exceptional is by making it part of the experience. You want the whole experience to feel great to the user. You can work on one angle, experience some success, and then see it all fall apart when the public realizes the branding doesn’t make sense to them. For example, let’s say your online store is an office supply company. You want people to think of your store when they think of not only office supplies but also when they think of work in general. Why resilience can make or break your business With the increased effects of climate change becoming more and more clear every day, resilience is a hot topic in company boardrooms around the world. More and more businesses understand that it’s critical they become prepared for whatever disruptions the future holds.

All Posts, Branding, Inventory, Marketing, retail

4 Reasons Why Product Packaging Is Important

Packaging is just packaging, right? After all, it’s the product that really matters.

Why Packaging Can Make Or Break Your Business Name

Name

If you’re thinking this way as a business owner, you might be setting yourself up for failure. Product packaging plays a more important role in consumer decisions than you might think. A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider these four factors.

It Differentiates Your Brand From Others

There are thousands of products on the market vying for your customers’ attention. According to The Paper Worker, one-third of a consumer’s decision making is based solely on product packaging. To succeed, your brand packaging has to stand out and look different from your competitors. For example, one of Captain Morgan’s most recent products, Cannon Blast, comes in a not-so-standard container. The bottle is actually shaped like a cannon ball. Not only is the design relevant to the name of the product, it’s also eye-catching and highly different from what many of its competitors offer.

Packaging Color Sways Consumer Purchase Habits

The colors used in your product packaging play a key role in consumer buying decisions. Your brain reacts to colors in different ways, so choose your packaging colors accordingly. For example, products with white packaging convey simplicity, safety and purity. Color experts cite that the more color added to a product’s package, the less sophisticated the product is. Other colors, like blue, convey many different meanings. A light sky blue color is considered more playful, while a dark navy is considered much more professional. Worldwide, blue is the most liked color, but that doesn’t mean you should automatically choose the likable color. It’s important to study your target demographic before deciding on a color scheme for your product packaging.

Why Packaging Can Make Or Break Your Business Cards

Product Packaging Is a Marketing Tool

Your product’s packaging can be a helpful marketing tool through in-store advertising. Branded products are easily recognized, so designing packaging with your logo front and center helps consumers remember your product next time they are shopping. Consider what your packaging is saying about your product and your brand. Is it good? Can it be better? It’s also wise to think about what messages your product’s packaging is conveying to shoppers and consumers.

Packaging Creates Brand Recognition

Take a moment to think about some of your favorite brands. They all have one thing in common: they are memorable. Over the decades, brands like Coke have made minor changes to their packaging and stayed true to their original look. Keep in mind that recognizable brands should not change a thing because many successful brands that changed their logo, colors or packaging have seen a sort of backlash from shoppers after making a big change.

Need Resources To Help Your Retail Business? Check Out Retail Minded’s FREE Resource Guide!

Photo Credit: Earth’s Nectar

Break

Why Packaging Can Make Or Break Your Business License


All Posts, Branding, Inventory, Marketing, retail

4 Reasons Why Product Packaging Is Important

Packaging is just packaging, right? After all, it’s the product that really matters.

Why Packaging Can Make Or Break Your Businesses

If you’re thinking this way as a business owner, you might be setting yourself up for failure. Product packaging plays a more important role in consumer decisions than you might think. A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. Start thinking about your brand packaging and consider these four factors.

Why Packaging Can Make Or Break Your Business

It Differentiates Your Brand From Others

There are thousands of products on the market vying for your customers’ attention. According to The Paper Worker, one-third of a consumer’s decision making is based solely on product packaging. To succeed, your brand packaging has to stand out and look different from your competitors. For example, one of Captain Morgan’s most recent products, Cannon Blast, comes in a not-so-standard container. The bottle is actually shaped like a cannon ball. Not only is the design relevant to the name of the product, it’s also eye-catching and highly different from what many of its competitors offer.

Why Packaging Can Make Or Break Your Business

Packaging Color Sways Consumer Purchase Habits

The colors used in your product packaging play a key role in consumer buying decisions. Your brain reacts to colors in different ways, so choose your packaging colors accordingly. For example, products with white packaging convey simplicity, safety and purity. Color experts cite that the more color added to a product’s package, the less sophisticated the product is. Other colors, like blue, convey many different meanings. A light sky blue color is considered more playful, while a dark navy is considered much more professional. Worldwide, blue is the most liked color, but that doesn’t mean you should automatically choose the likable color. It’s important to study your target demographic before deciding on a color scheme for your product packaging.

Product Packaging Is a Marketing Tool

Your product’s packaging can be a helpful marketing tool through in-store advertising. Branded products are easily recognized, so designing packaging with your logo front and center helps consumers remember your product next time they are shopping. Consider what your packaging is saying about your product and your brand. Is it good? Can it be better? It’s also wise to think about what messages your product’s packaging is conveying to shoppers and consumers.

Packaging Creates Brand Recognition

Take a moment to think about some of your favorite brands. They all have one thing in common: they are memorable. Over the decades, brands like Coke have made minor changes to their packaging and stayed true to their original look. Keep in mind that recognizable brands should not change a thing because many successful brands that changed their logo, colors or packaging have seen a sort of backlash from shoppers after making a big change.

Need Resources To Help Your Retail Business? Check Out Retail Minded’s FREE Resource Guide!

Photo Credit: Earth’s Nectar


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