10/7/2021

The Perfect Home Page Design

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The perfect home page design ideas

These days, one-page websites are a common tool offering a low-cost solution for small businesses, online portfolios, and others. One-page websites often have the advantage of simplicity, popularity, speed, and easy maintenance.

Home Cleaning & Janitorial Company Website Design Services The Packages Cleaning & Janitorial Logos Custom-embroidered logo shirts and apparel by Queensboro SPECIALS 25 Page Website 20 Page Website 15 Page Website 10 Page Website 7 Page Website 5 Page Website Employee Recruiting for Cleaning Companies Cleaning Business. A homepage is an incredibly important piece to a successful website. This is because the homepage is the viewers first impression of your site. If you don’t have an enticing well strategized homepage, you are at risk of immediately losing your sites visitors.

Even so, for website and app designers, the challenge is that one-page means you only get one shot to make an eye-catching website that is going to attract customers.

If you are looking for inspiration on how to produce fresh and creative one-page website designs, we list below 36 of the best. These free one-page design examples and WordPress/Responsive/HTML5/CSS3 templates will give you plenty of ideas when you come to create your own one-page website.

Table of Contents

  • What is a one-page website
  • 35 best one-page websites and templates to inspire you
  • 5 best websites where you can download the most creative one-page templates
  • How to create a one-page website on your own

What Is a One Page Website?

Before analyzing 36 of the latest and best single-page websites and their templates, let’s consider first what a one-page website is and why you might choose that route for your business.

Generally speaking, a one-page website is a website that uses only one HTML page to display all its information and that enables users to find the information they are looking for with simple clicks or quick scrolls.

In order to make these websites attractive, intuitive, and easy to use, they are always designed with a clear website navigation menus, outstanding visual design, and enticing CTA buttons.

Many web designers and business owners prefer single rather than multiple-page websites because they are generally simple, easy, and attractive to users. Single-page sites can be understood, adjusted, and maintained easily. And they load faster too!

A single-page design could be a good choice for your portfolio or eCommerce website.

35 Best-One Page Website Examples & Templates for Your Inspiration

Whatever your reason for choosing a one-page design website for your business, here are 35 of the best, most creative, one-page examples and templates that can’t fail to give you plenty of ideas.

The best one page website templates:

1. Cisco DNA Mobility Graphic - Responsive HTML 5 Single Page Website Template

Designer: WebEnertia

Highlights: Outstanding navigation menus

Since one-page websites always have limited space to show off their products or services, they are often designed with a clear and easy-to-use navigation bar or system to improve the UX. This website template follows this design strategy and builds a really effective navigation menu to attract users.

Here’s a tip:

Use outstanding navigation bars/systems to make your website easy to understand and navigate

2. iFly KLM Selections - Responsive HTML5 Single Page Website Template

Designer: Born05

Highlights: Horizontal scroll design; Video background and music

Most websites are created vertically. But, this travel website goes against the grain and uses a horizontal scroll to display its content. The exciting background videos and music also make it distinctive and attractive.

Here’s a tip:

Spice up your one-page website with wonderful videos and audios.

Think about using a horizontal scroll design to make your site stand out.

3. Django - One Page HTML5 Website Template

Highlights: Hidden navigation bar

A navigation bar is very important for a single-page website. However, this does not mean that all navigation bars should be placed at the top or the bottom of the single page. To help highlight products or services effectively, many designers also use hidden navigation bars.

This one-page HTML5 website template cleverly uses a hidden navigation bar to simplify the UX.

Here’s a tip:

Simplify your one-page website with hidden navigation bar.

Demo Preview

4. Scissors & Clippers - Fullscreen CSS3 Single Page Website Template

Designer: Bourn

Highlights: Dividing different functional areas

Dividing different functional areas with distinct color blocks is an effective way in which designers can organize and display their content intuitively. This fullscreen CSS3 one-page website follows this strategy and uses two color blocks to divide the page into two distinct functional areas.

This makes it very easy and quick for users to find the content they are looking for.

Here’s a tip:

Make your website simple and intuitive with different functional areas.

5. Playground - CSS3 Single Page Website Template

Designer: Playground Digital Agency

Highlights: Beautiful illustration design style; linear navigation bar

This games and entertainment website template stands out as a result of its beautiful illustration design style. It also has an amazing easy-to-use linear navigation bar.

Here’s a tip:

Use a unique design style, such as the illustration design style. Create a linear navigation bar for your one-page website.

6. Steven Mengin Portfolio - One Single Page Website Template

Designer: Steven Mengin

Highlights: Eye-catching fluid effect; Interactive website

This portfolio website scores highly with its eye-catching fluid effects. As an interactive website, it is also really effective at piquing users’ interest.

Here’s a tip:

Use special effects, such as fluid, jumping, shaking, or rotating images to produce an eye-catching design.

7.Denys Mishunov - a funny interactive single page website template

Designer: Denys Mioshunov

Highlights: Funny illustrations; Striking color scheme

This single-page website is an interactive portfolio website created by a front-end developer, Denys Mioshunov. It features many funny illustrations created by the developer. The beautiful color scheme and large bold fonts also help to make the site impressive, even irresistible!

Here’s a tip:

Improve your website design with funny images, illustrations, or copy.

8. Yandex.Taxi – a cool promotion website template

Highlights: Creative fonts; 3D technologies

This is a promotional website created for Yandex.Taxi. It uses distinctive fonts and 3D technology to introduce the latest taxis in a very cool and visual way. It is easy to scroll with the mouse to get a 360-degree overview of the latest cars.

9.Absurd Design – an interactive HTML5 single page website template

Designer: Diana Valeanu (Spain)

Highlights: Interesting illustrations

This template features a series of surrealist illustrations that will catch the user’s attention from the very first click. Careful pairing of explanations and illustrations delivers the website’s message - that everyone should save water in daily life - in a way that is powerful, while at the same time innovative and visual.

It’s a site other designers should be seeking to emulate.

10. Agence Hôtel Particulier - an interactive single page website template

Designer: Pier-Luc Cossette

Highlight: Centered navigation menu

This agency website uses a centered navigation menu to introduce the artists it hosts. Users can easily click any one of the artists listed to see more details about them.

This type of centered placement of the navigation menu/bar is not so common in website and app design as it is not easy for designers to give the navigation bar a central position without it becoming annoying to users. However, this website pulls it off skillfully.

The compelling interactions and hover effects make it easy for users to focus on the list of artists.

11. Merry Gridonic Xmas – a creative gif website template

Designer: Gridonic (Switzerland)

Highlights: Cute gift animations

As an interactive gift website, this single-page website template features many lively animations to illustrate the gifts on offer. Its fresh illustration design style is very pleasing on the eye.

If you’re looking for unusual gift ideas for Christmas, this site would be a great place to start.

12.Popular Russian Breadwine – a responsive one page wine website template

Highlights: Retro design style

The visual design of this website is inspired by classical Russian aesthetics. The design uses many retro photos, decorations, and animations to create a classic and retro feel to the site.

The black background really sets off the products on display, giving a high-end impression.

13.Ma-Tea – a responsive CCS3/HTML5 single page website template

Designer: 9elements (Germany)

Highlights: Bright color scheme

This template is another site offering beverages. It features a bright color scheme and rich animations.

It would be a great model for companies and designers looking to see how a fresh and modern website dealing with wines and other drinks can work.

14.Sparky – an illustrated one page website template

Designer: Sergey Churilov

Highlights: Sparkling eyes; Unique font design

Sparky is an illustrated one-page portfolio website created by a digital agency. The designer of this site has used a set of fresh sparkling eyes on the Homepage to engage users from the outset. The different pairs of sparkling eyes blinking around the page while you read the content are an impressive achievement.

Adding cute pairs of eyes, flowers, birds, and other such elements might work for you. If so, this site would be an example to follow.

15.Slavda Jamaica Grink – a one page drink website template

Designer: DVIGA (Russia)

Highlights: Innovative animations and photos

If you’re still stuck for ideas after checking the previous template with the sparkling eyes, this template might fill the void for you.

It uses very unusual and eye-catching ways to present its products. It has rock animations which may seem crazy, but prove to be quite irresistible. The weird images and animations on the landing page have a really powerful impact on the user.

You just can’t help wanting to scroll down and see more - exactly the reaction a powerful website should have on a user!

16. Future of Sustainability 2019 – a parallax one page website template

The Perfect Home Page Design Ideas

Designer: Fiasco Design (United Kingdom)

Highlights: Interactive card designs

This parallax website template features interactive card designs. Visitors can scroll around the site easily to check all the card designs and click on any one they want in order to get more details about it.

Related article: Best 15 Examples of Popular Card UI Design for Inspiration in 2018

17.Cook Collective – a custom single page website template

Designer: Rafa Cobiella

Highlights: Parallax scroll design

This is a classic food recipe website with a user-friendly parallax scroll design. It is a perfect example for designers looking to build easy-to-use commercial websites.

18. Haka Films – a responsive film website template

Highlights: Asymmetric grid design

This template is another good example of a one-page website with asymmetric grids. It is clean, minimal, and easy to use.

19.Nord House – an interactive real estate website template

Alt: Nord House

Designer: Racket

Highlights: Modern design style; Black & white color scheme

This real estate website template is another good example of a single-page site that will inspire many designers.

Related article: Top 12 Free Inspirational Real Estate Web design Examples & Templates

20. IcoTech - Interactive WordPress One Page Website Template

Highlights: Flat website design; Interactive website

This WordPress one-page website template uses a flat design style. This approach usually results in faster loading speeds and better browser compatibility. The interactive website design is also really worth a look.

Here’s a tip:

Improve your single-page WordPress website with flat website design

21. Food and Restaurant - Free CSS One Page Website Template

Highlights: “Photo + Text” pairs; Parallax scrolling

This food and restaurant website uses “Photo + Text” pairs to make all the dishes look mouth-wateringly delicious. The parallax effect also helps engage users.

Here’s a tip:

Use “Photo + Text” pairs to make your website more attractive.

And why not use parallax scrolling designs to make your website more engaging?

22. Luso Exotics - One Page Website Example

Highlights: Nice colors to catch users’ attention; Minimalist design

Great products and excellent services are essential to website success. But designers can also use colors imaginatively to generate interest. This single-page website uses a beautiful color scheme that really grabs the attention.

In addition, it is a wonderful example of how effective a minimalist website can be.

Here’s a tip:

Take the time to choose the right color scheme for your single-page website.

A good minimalist design can give you better UX.

23. Mansoorfahmeed - Single Page Website Example

Highlights: Asymmetric grid

Asymmetric grids have recently become a trend in web and app UI design. This single-page website follows this trend to create an aesthetically pleasing and functional website.

Here’s a tip:

Used carefully, both asymmetric and symmetric grids can be effective in making your website more functional and intuitive for users.

So, now, let’s look at a few more of the best one-page websites that you really need to see:

The Best One Page Website Examples:

24.Jet Style – a cool interactive one page website example

Highlights: Cool icon navigation bar; 3D effects

Jet Style is an interactive one-page website created by a digital company in order to share their experience in AR and VR design. It features a cool icon navigation bar and has rich 3D effects to make the website elements more realistic.

25. Plant22 – a minimalist single page website example

Highlights: Minimalist design; Simple grid design

This minimalist website has been created to offer an online co-working space for users. It features four simple intuitive grids that allow users to learn more about its online services. Just click to enter one of these grids and you will find it every bit as easy as it looks.

26.Ida Hoffart – an interactive one page portfolio website

Highlights: Intuitive “Photo + Text” pairs; High-quality photos

This is an interactive one-page portfolio website from designer, Ida Hoffart. As an experienced designer in the film industry, Hoffart has included many high-quality and dramatic stills from films in this site. It is an object lesson in how to do it. You could do a lot worse that imitate some of its features.

The “Photo + Text” design makes it very easy for visitors to learn more about the design projects.

It will prove to be a great source of ideas for designers looking to create a distinctive portfolio website.

27.Coneflower Creamery – an elegant single page website example

Designer: Grain & Mortar

Highlights: Elegant fonts and layouts

This single-page website uses very elegant fonts and layouts in a fresh approach to how it presents its products (a variety of ice creams) as well as the story of the company.

If elegant and fresh is the way you want to go when developing your portfolio or commercial website, this one-page design example is worth looking at.

28. Dangerous Robot - an illustrated one page website example


Highlights: Illustration design style; two- column layout design; an interactive elevator design

This is the one-page portfolio site of a digital agency portfolio which uses a very striking illustration design style to draw the users in. After entering the site, users can easily follow an interactive elevator design to read all about the agency.

The two-column layout offers an intuitive way to introduce the agency’s projects. The beautiful color scheme is another feature that budding designers could learn from for their own UI designs.

29.Flat Guitars – a parallax scrolling one single page website example


Highlights:

Flat Guitars is a beautiful single-page website that introduces a series of guitars. The flat guitar illustrations are beautiful and the user can zoom in to see minute details. Users can learn more about each guitar from the brief introductory text next to each illustration.

So, if you are a guitar lover, this site is not to be missed, whether you’re planning to buy a guitar or not.

In addition, the parallax scrolling design also really improves the UX.

More one page website examples & templates:

30.Gunsberg Merch

31. National Geographic - MARS


32. Olmo


33.Michael Suen

34.Penand Quill


35.Names For Change


36.Auto Oracle


Overall, all these one page website examples and templates can surely inspire you and help you create a gorgeous single page website of your own.

5 Best Websites to Download the Most Creative One Page Website Templates

But, if the examples above don’t help, then we list below the five best websites for searching and downloading the most creative one-page website templates:

1.One Page Love

As its name suggests, One-page Love is a specialized website created to enable users to search for and download templates and resources for single-page websites. The templates on this site that have been labeled “Most Loved” are often very good.

2.Awwward

Awwward is another good online design website that provides lots of one-page examples and templates. Many of them are simple, beautiful, creative templates that are sure to give your site the look and feel that you want.

The Perfect Home Page Design

3.Themeforest

Themeforest provides over 1000 free and premium website design templates, a great resource for designers looking for something different.

4.Colorlib

If you’re looking for creative one-page website templates, do not overlook colorlib.com. This is a great site that provides many free or paid-for HTML5/CSS3 single-page website templates.

5.Template.net

Template.net also shares beautiful and editable one page website templates.

How to Create a One Page Website on Your Own?

Of course, if you still cannot find what you’re looking for in all the templates and website resources listed above, why not look at creating a one-page website on your own? It could be the perfect solution.

These days, there are so many one-page website builders out there ready to help you get a brilliant single-page site off the ground in no time: Wix, Weebly, Mockplus, and Instapage are just some of the possibilities.

Take Mockplus as an example. Mockplus is a website design tool that can help translate your one-page website design ideas into interactive prototypes with simple drag-and-drop.

Except some powerful features, covering the powerful component library, icon library, component style library and design system library for web/app designs, its team collaboration and management feature also helps improve work efficiency effortlessly.

If you are interested, this tutorial video can help give you more details: 10 minutes to get started with Mockplus

Wrap Up

Even though one-page websites can be a benefit for website designers and owners alike, this does not mean that single-page websites work for everyone since, with a one-page website, you only have one HTML page to show all your content.

Single-page sites work best for websites with relatively little content, such as small businesses or UX/UI designer portfolio websites. Limited content makes it easier to keep the website intuitive and user-friendly.

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The homepage is an essential part of any website and often the first page your readers see and first impressions count.

That’s why it’s important to use this real estate effectively and learn how to craft the perfect homepage design that converts.

We will look at various different homepage design ideas for your blog and look at some best practices to increase conversions and ensure your homepage serves its purpose.

The Purpose of a Homepage

Let’s start with defining the purpose of most homepages.

The main goal of your homepage is to introduce people to your content or business and provide the first step of the user journey for them to begin browsing your posts and pages.

Think of your homepage as a microcosm of your entire website and blog.

The main objectives usually include:

  • Make a good first impression
  • Introduce yourself and how you can help your visitor.
  • Showcase your work
  • List your most popular posts
  • List your latest posts
  • Get people to join your Email list
  • Control your user’s journey

You want to try and achieve each of your goals in a succinct manner to encourage people to dig deeper into your website by clicking on your menu, links, and buttons that usher visitors to deeper pages and posts on your website.

Different Types of Blog Homepage

There are a few different types of blog homepage, by default you will usually have the homepage set to show an index of your recent articles and depending on the theme you have active, there may also be a sidebar.

Below I break down the different options, so you can decide which approach is best for you.

Traditional Blog Homepage

The traditional blog homepage is simply a linear list of blog posts in reverse chronological order, either showing the posts in full or just displaying excerpts of each post with pagination across the below to browsing deeper into the blow.

Many of the early blogs didn’t feature a menu as they didn’t include any additional pages and so navigation wasn’t required.

This is seldom the case these days and even if you do adopt this minimal and traditional journal like approach, you should definitely have a basic menu to include your blogs bedrock pages like a contact page, about page etc.

See our list of recommended pages for your blog.

Traditional homepages have a couple of issues that result from the fact it’s a singular list of posts and the content is always changing as new posts get published.

This means there’s no static content available for search engines to index to help them understand the relevance of your blog and your best content gets buried quick, the content at the top is your latest, but that’s not necessarily the best user experience for your new visitors.

The Static Homepage

The opposite of having a traditional blog homepage is having a static homepage.

This homepage style is as the name describes, a page that contains fixed static content and doesn’t change dynamically when new content is published.

The static homepage is more akin to a traditional website.

It contains static content and not much more.

While a modern blog homepage might contain several static sections it’s more likely to be a hybrid of both static and dynamic content like in our next example.

The Perfect Home Page Designs

Hybrid Blog Homepage

As blogging evolved a new type of blog homepage became popular that involved fusing elements from both the traditional blog homepage and the static homepage as this ticked all boxes and was the best of both worlds.

This approach involved using a page and creating static elements and also adding your latest blogs to the front page too.

Some blogs also add other forms of dynamic content to their front pages like custom post types, products from WooCommerce or social media updates.

This means Google can index the static content and get a good sense of what the blog is about but ensures the homepage automatically stays fresh when new content is published.

Upside Down Homepage

The Upside Down homepage is simply a hybrid blog homepage with one key difference and is the type of homepage I recommend all bloggers use.

The only real difference between the Upside Down homepage from the hybrid approach is that it requires the section above the fold contains a large hero area, that looks like a fat footer only at the top instead, hence the name.

This hero area only needs to be present on the front page and other pages and blog posts can have a more minimal header.

If you look at our homepage you will see we use an Upside Down homepage.

Our hero area features a photo, a brief intro, and call to action (the email sign up form).

The purpose here is to ensure users see your most important call to action first to increase conversions.

How to Create The Perfect Upside Down Homepage

Now you know the 4 different types of homepage you can have for your blog and that the Upside Down approach is the most ideal, let’s take a look at how to craft the perfect blog homepage that converts visitors into email subscribers and customers.

This is a modified version of a formula used by Bryan Harris of VideoFruit who is a master marketer and specialist in audience building and conversion rate optimization.

Is there a singular and clear CTA above the fold?

You want to generate conversions with your website’s homepage, whether the objective is to get people to contact you, request a quote, buy a product or sign up for your email list you have to make this as clear as possible and focus on one call to action not multiple.

Craft a catchy title that engages your user and asks them if they are interested in your value offering.

In my case, I ask people if they are interested in building and growing an online business and if so they should sign up below with their email to get access to my free resources and my articles via email.

This allows me to build my email list and audience and notice I’m not distracting or confusing people by promoting any other action I want the user to take.

Minimize the number of links and options above the fold.

In your homepage hero area, you want to minimize the number of options people see.

This includes menu links and any other distractions.

On this website, while there are several items in the menu, on the homepage I have reduced this just to the most important 3.

The idea behind this is that most people coming to the homepage will be new to Mazepress, so I want to prioritize the most important places for them to start rather than overwhelming them.

If they want to be overwhelmed then they can head to the blog and will be presented with a list of different articles to choose from.

One step at a time!

People suffer from paralysis by analysis and when people are online their attention spans are at their shortest.

Cater to this human trait and simplify things for your visitors.

Put a human above the fold

People respond better when they are dealing with a human being than a faceless brand.

If you want to command trust from the offset, include a photo of yourself above the fold, ideally within your hero area.

This will make you and your blog instantly relatable and shows you aren’t hiding behind your keyboard.

This is a subtle psychological trick that just works.

If you are shy then you should really consider trying to find ways to overcome this obstacle.

I can relate, I’m not a TV presenter or anyone who wants to take selfies but I understand the importance of letting my readers know I’m a human just like them and what I look like.

It doesn’t matter whether you’re a Kardashian or a Warlock, I’m no Painting myself but I know the people I care about connecting with don’t give a flying f&%k about that.

You actually don’t even need to use a photo of yourself. It could be a photo of your ideal customer, but having a human on your homepage ideally above the fold definitely has an impact.

Pilot Story

After your hero area, your homepage should feature some static content, you want to use this to create your pilot story.

This is a short summary that introduces who you are, how you can help your reader, why you are qualified and what step you want them to take next.

This should be written like a short personal essay directly to your reader empathizing with their problems and pain points and letting them know you were once in their shoes.

Now you have overcome all of the obstacles they are facing and how you can help them if they take the action are laying out before them.

You don’t need to write too much here, just a short introduction and overview, you can always lead them to your about page or start page at the end of this text if you want to continue reading or you want to usher them to the next step of the user journey.

Does your homepage include social proof?

Social proof can come in several different forms but essentially acts to frame you in a positive light from third parties.

The best example to use is adding a “featured in” section after your hero area using logos of the most established and respectable publications you or your website have been featured in.

Another form of social proof that you can use to complement the above or as a replacement involves adding 1-3 of your best testimonials somewhere on your homepage.

You should try to at least use one or the other and improve this feature over time to increase your conversion rate.

5. Are you providing an on-ramp to turn visitors into leads?

It’s important to use your homepage for your most valuable conversion, this tends to be generating leads or email list sign-ups.

For most blogs, this might just mean having a call-to-action to get visitors to sign up for your ethical bribe or email newsletter.

For businesses or individuals offering services, this might also include providing an easy way for visitors to inquire about your services like a contact form or a clear CTA taking you to a contact page.

The bottom line here is, provide an easy way for people to either get in contact or subscribe for your updates on your homepage.

6. Are 90% of your secondary links in the footer?

Instead of overwhelming your readers with a gazillion options above the fold, prioritize the most important 3-5 actions you want them to take and then eliminate all of the other distractions by moving those links into your footer.

You don’t have to have them in a horizontal list at the very bottom of your site, you can use a fat footer and create sections and columns to create a way for your visitors to navigate to all areas of your website here without confusing them when they first arrive.

This rule is especially true for low priority links like your social media links. I have had clients ask me to put them in the header and in the main navigation menu but I refuse.

You want people coming from social media to your website, not the other way around, so having them above the fold is insanity.

7. Minimize

Once you are finished designing your homepage be ruthless when considering what you should trim away from your new homepage that isn’t helping to guide your readers towards one of your primary goals for them to complete.

Remember, giving people 10 or more options on your homepage is only going to confuse people and slow them down.

If you want your readers to take action, reduce the noize and prioritize, this both saves you time and delivers much better results.

This also goes for graphics, fancy effects, colors and anything else that might distract your readers.

One of my favorite designers and influences is Brian Gardner who runs a blog called Authentik.

Brian has a very minimalist approach to design and his Authentik blog is a great example of how to create a distraction-free homepage.

The Perfect Home Page Design Templates

Designing a New Homepage with WordPress

These days if you are using WordPress it has never been easier to design your ideal homepage thanks to WordPress Page Builder plugins like BeaverBuilder and Elementor that allow you to set up your front page using a drag and drop user interface and intuitive tools.

Regardless of which theme you have chosen, you should still be able to use a page builder to overwrite your theme defaults and replace it with a custom designed page that merges all of the elements you want to include.

By default, most themes include a basic index of your latest blog posts and a sidebar. Most of the time I like to adopt the no sidebar philosophy and go for linear single column pages however even if I want to keep the sidebar for blog posts I would always remove it from the homepage if I was adopting a hybrid or upside down homepage style.

I recommend you use a high-quality WordPress theme framework like Genesis by Studiopress or Generatepress and follow the advice above on creating a homepage that ticks off the 5 point checklist.

Final Word

The Perfect Home Page Design Software

Instead of just promoting your latest few posts, use your homepage to its maximum potential and generate leads, promote your best work and lead with your main value proposition too.

Work out your main objectives and then design your homepage inline your blogs main priorities.

Personally, I think the upside-down approach is the best for 90% of the blogs out there so if I had to make a blanket statement on which homepage is best for your blog I would go with that option.

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