Responsive Design For Your Website, Blog Or Store


So, you’ve decided to venture into the creation of responsive web designs. Wonderful! With the browsing landscape diversifying into mobile devices, netbooks, desktops and so forth, responsive web designs allow web designers to provide different layouts for specific devices (based on screen size and browser features) giving site visitors an optimal user experience.

So now, you’ve determined that it would be beneficial to create responsive web designs. What tools can help you get the job done?

Responsive design. You've likely heard about it; it’s that thing that's supposed to help make your website look good on your iPhone. Right now, your current site is a hassle to view on a smartphone. The text is too small. You have to pinch and zoom in to make a button large enough to select. Overall, it's a terrible user experience, and you know you need to fix. If you’re still not convinced you want a responsive design and you’re on WordPress, check out WP Touch—it’s an extremely popular plugin that creates a mobile site for your blog. Ultimately, having a responsive design is still hotly debated. For our company’s website and blog, a responsive design was the best choice.

Tools have started to spring up to provide us with shortcuts and helpers for common responsive web design tasks. Let’s take a look at just few that I find the most useful.

I divided the tools in this list into four categories:

  • Responsive typography
  • Flexible images
  • Responsive web page layouts
  • Testing and cross-browser support

Responsive Typography

First, let’s look at two tools (out of the many out there) that allow us to create beautiful, adaptive typography.

1. Lettering.js

Lettering.js, a jQuery plugin for controlling the appearance of your web type, is a great tool to help designers get a chokehold on their typography. Whether you’re working with a responsive web design or not, having this kind of control over your web type can help you craft a truly creative look without resorting to image-based solutions.

In the context of responsive design, Lettering.js gives designers precise control over typography characteristics such as spacing, leading and kerning in order to produce an optimal reading experience in various visual spaces.

2. FitText

Another jQuery plugin, FitText helps you make your headlines responsive. FitText make sure your display text appears optimally on various devices. This plugin may be simple, but its flexibility leaves the creativity in your hands and is easy to implement.

Flexible Images

After setting type, we can move on to tackling the issue of placing images in our responsive web designs. There’s one tool that should be a part of every responsive web designer’s arsenal.

3. imgSizer.js

Before heading straight to the code of imgSizer.js, make sure to read through Ethan Marcotte’s breakdown of what role this script plays in your responsive web designs. Essentially, this script was designed to make sure your images render cleanly in Microsoft Windows. Marcotte’s script does a pretty nice job of cleaning up images that have been sized down automatically by the browser.

Responsive Web Page Layouts

At the core of every responsive web design is a fluid and flexible layout that adapts itself to the screen size and features of the user’s browser. Let’s move on to resources related to layout, where most of the action happens in responsive web designs.

4. Fluid 960 Grid System

If you’ve been using the ubiquitous 960 Grid System by Nathan Smith (plenty of us have probably used it for projects or experimentation at some point), check out this fluid adaptation of the original project. If you’re comfortable with the original 960.gs, then you already know how to use Fluid 960 Grid System.

5. Gridless

If a grid system for web page layouts seems too restrictive to you, check out Gridless. Gridless is built to be leaner than other grid systems and was constructed with responsive designs in mind. The Gridless code bases its philosophy on the much-discussed mobile first method for crafting websites that must be delivered to a multitude of device environments.

For designers seeking more of a barebones, content-focused approach to responsive web design, you may find yourself quite at home with Gridless.

6. PXtoEM

A tedious mathematical process associated with converting fixed-width design work to a fluid layout is converting absolute units of measurements (i.e. px and pt) into relative units of measurement such as ems and percent (%) for typography, spacing, container widths, etc.

PXtoEM is a tool that provides users with a simple conversion tool to help them with all the math. The site also allows designers the ability to quickly and easily change the base font size of their layout to something that leads to more manageable math.

For example, in your HTML document, setting your body element’s font-size to 62.5% gives you the more convenient conversion ratio of 1em is to 10px, making unit conversion a little easier to do.

Testing and Cross-Browser Support

Responsive Design For Your Website, Blog Or Store

Finally, as we create our responsive web design, we’ll come to the point where our web type is clean and adaptive, our images are flexible and our layout is fluid.

Now we need to make sure that our site works in as many browsing environments as possible.

7. Adobe Device Central

The best way to test your website on different devices is to actually test it from within the devices themselves; nothing compares to seeing how your website actually looks and behaves within a particular mobile gadget or computer.

However, for those of us who don’t have the budget for hundreds of new gadgets, the solution comes in the form of Adobe Device Central. Device Central is one of the better pieces of software I’ve used for testing a site out on different devices.

If it’s variety and range you seek, Device Central won’t leave you disappointed. With an actively growing device library to choose from, users will find pretty much every major device on the market, ready to load in and test.

Responsive Design For Your Website Blog Or Store Bought

Responsive Design For Your Website, Blog Or Store

Testing websites has been made easy as well: Simply input the URI of the web page (local or remote) and then you can freely switch between the devices you want to test it in.

8. Web Developer

While Device Central (above) is cheaper than purchasing a bunch of devices, it still may be outside the price range of some designers’ pocketbooks.

A fantastic alternative (or additional tool alongside Device Central) is the Web Developer browser extension. Available for Firefox and Chrome, this extension provides designers with several tools that come in handy when developing responsive or fluid websites.

Most notable is the built-in ability to resize your browser window with the click of a button. New size presets can be saved and used instantly.

Other helpful features include viewing CSS by media type and outlining your containing elements, which I find useful for quickly identifying break points (or potential break points) in a design.

9. Respond.js

One of the glaring disadvantages of using media queries is that they are part of the CSS3 specifications and therefore is an absent feature in older browsers, such as in IE8 and below.

Of course, one might argue that we don’t see a lot of mobile devices running IE6. But one thing to note is that responsive web design isn’t just about mobile devices, it’s a way of developing sites that become optimized for all types of browsing situations. For example, IE7 or IE8 users might still benefit from a site that renders a different layout on large, widescreen monitors versus a small-screen netbook.

Fortunately, we have Respond.js, a lightweight, open source script that gives us more options for executing media-query-driven responsive web designs in IE6, 7 and 8.

The script is small — only 1KB when served gzipped to site users — and is unobtrusive, so there’s little excuse not to use it!

10. Modernizr

Much like Respond.js, Modernizr is here to bring designers the power of HTML5 and CSS3, even in older browsers. While it’s not as lightweight as Respond.js, it does give you media-query-like abilities in older browsers.

The other exciting capability Modernizr brings us, as it relates to responsive web design, is some added support for the very intriguing — but currently problematic and tumultuous — W3C specifications of the Flexbox model that allows for easier and more robust web page layouts.

Modernizr also provides conditional loading features. If you’re concerned about loading many resources because of page speed concerns, Modernizr allows you to conditionally load certain resources based on the user’s browsing circumstances.

Responsibly Responsive

Not every responsive web design project is going to require all of the resources mentioned here. As always, restrict your design projects to only the components that are required to achieve the goals desired. And then, when appropriate, sprinkle in features that can enhance the user experience for as many users as possible without degrading it for anyone else.

These resources were chosen based on their ability to help you complete your responsive web designs more efficiently.

Adaptive and responsive web design practices are still in its beginning stages, but they are important because the diversification of browsing devices and viewing methods — like 3D on the Web, for example — is going to continue as our industry progresses into the future.

If you know a tool that can help in building responsive web designs, share them in the comments!

Related Content

  • A Quick Look at Mobile Web Designs

If you’re still using a desktop website and a mobile website, the time has come for upgrading to a responsive design. If you’re a Yahoo! Store and haven’t updated your website to a responsive theme, the time has come – and it’s easier than you may think.

Users of Big Commerce and Shopify are most likely using responsive design as most of the core themes on these platforms are newer – but merchants that have been online and selling for many, many years are most likely still using desktop and mobile websites.

If you’re on Yahoo! Store, there’s never been a better time to go responsive and ditch the mobile website.

What is Responsive Design?

Let’s first learn a bit more about what responsive design is. A responsive design is an approach to web design that makes all web pages render to a proper size based on the device that is viewing the page. So for simplicity’s sake, this means that no matter what device a user is using to view your website, your website will conform to the device of the user.

This means you no longer have 2 sites operating with the purpose of this same goal. Google and the search engines like it because they are indexing only ONE website, versus TWO.

So let’s assume you are still operating a website that was redesigned around 2007 (pre responsive design). In order to meet the consumer’s mobile demands, you most likely opted for a mobile website. A mobile website helped bridge the gap between desktop and responsive design. It gave your mobile users the ability to browse your website on a mobile device, but it does only that. The same experience that your desktop users receive does not carry over to the mobile device. It’s kind of like just giving your customers a special “order form” to use if they wish to shop on a mobile device.

Responsive design for your website blog or store bought

Mobile websites also frustrate Google, mostly because a mobile website in theory is a separate website. Now, this is not the end of the world, because Google is smart. Google knows that your mobile website and desktop website are two different websites – but why not operate only one website? It’s 2018. If you are using a service to provide you with a mobile website, this is also a good opportunity to just save that extra money. If you go responsive, you will not have additional costs to maintain a mobile website.

What Solutions Are Available to Me?

Earlier this year, Yahoo! released new responsive themes. These themes are well documented and well designed, allowing companies like Your Store Wizards to migrate your existing look and feel into one of the new responsive themes.

If you operate a simple, small store that has not had a lot of customization over the years, you can most likely migrate your own store to a responsive theme on your own. But, if your store is older, and has had a lot of customization – the customization won’t carry over to the new responsive theme.

This article on Yahoo’s support community explains the process. Yahoo! has created three responsive themes (of which all three can be extremely modified). It is important to remember that a responsive theme is essentially “framework” and can be customized.

What Can I Do?

If you have a simple store with very little customization, it is possible to migrate to a responsive theme yourself, but if your store has been around a number of years, and has a lot of customization, you should have an expert do it for you.

These are the three themes you can choose from.

Fanal – A modern, responsive theme for a small to medium sized business selling housewares, furniture or like items.

DiVitto – A modern responsive theme that is best suited for electronics or consumer items.

Sambee – A modern responsive theme that is a more general eCommerce layout.

Responsive Design For Your Website Blog Or Store Locations

If you decide that you don’t feel that going responsive on your own is something that is right for you, but like to update to a responsive theme and would like Your Store Wizards to provide you with pricing, please contact us using the form below!

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