10/8/2021

How To Use Quizzes And Surveys On Your Website

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Add quizzes and surveys to your online marketing efforts.

Learn how to set up and use Quiz And Survey Master to create your first quiz or survey. Jan 23, 2020 A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions themselves are poorly worded you could waste hours trying to fix minimal problems while ignoring major ones a different question.

As you can see, adding feedback surveys to your website is a breeze as long as you can copy/paste. And if you’re interested in another super easy option, there's always Usabilla, which helps you capture the voice of your customers, gather quantitative and qualitative data, and get actionable insights with targeted in-the-moment surveys and embedded feedback options. See more results.

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March 5, 2009
Episode #43
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Easy Quiz and Survey Set Up
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AndHow To Use Quizzes And Surveys On Your Website

Hi there, The Digital Marketer here, ready to help you put the power of the Internet and technology to work for your business.

Would you like to add surveys or quizzes to your website, blog or online marketing campaign? Surveys and quizzes can attract users, encourage interactivity and also provide you with some basic profiles of your Web audience.

Fun Quizzes And Surveys

How To Use Quizzes And Surveys On Your Website

I love taking quizzes and filling out surveys online as long as they are relatively short. I also want to understand the purpose of these queries. Why is the company or organization asking me these questions?

Reasons For Quizzes or Surveys

How To Use Quizzes And Surveys On Your Website Page

Use

There are many reasons to set up quizzes or surveys online, and you need to let your visitors know why you are asking. Some good reasons to ask questions include

  • learning more about your Web audience such as where they are located, their ages and their income levels;
  • learning more about the online habits of your audience such as how often they shop online and what they spend on average;
  • engaging your Web audience in creative ways to provide you with feedback about your site, your company, your products or services; and
  • communicating a message and gauging audience interest or support.

Even if a quiz or survey is meant to be entertaining, you can still gather interesting data and statistics about your site visitors, blog readers, customers and potential customers.

Quiz Versus Survey

When should you use a quiz versus a survey?

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