How To Make The Right Color Choices For Your Ux

  • So, even if you are color-shy and my bright and bold color choices make you pee your pants a little bit, know that you do not have to use all.the.colors. Just a few will do. You don’t have to choose a lot of accent colors or bold accent colors to make your space colorful.
  • Originally named Adobe Kuler, the new Adobe Color CC webapp is a free tool built right into your browser. You simply choose a color scheme style and drag around color choices to build your new design scheme. You’ll get full RGB/Hex details and most colors can be adjusted to include lighter/darker hues that still fit within the scheme.
How To Make The Right Color Choices For Your Ux

If you embed your Instagram feed on your website, it should make sense with your web color scheme. Generating a palette If you want to automate a palette from a specific image, you can always upload that photo into Adobe Color, or another program that allows you to create a color palette from an image, and see what you come up with.

Meet Stefano Peschiera, a digital designer and firm believer that color goes a long way in creating great web design. Stefano even created a free Sketch plugin called Hue that offers a collection of hand-picked color palettes to help you create beautiful websites and apps. The Hue system is based on Stefano’s own process for selecting effective website color schemes. Today, he’s sharing what this process looks like.

Color is essential to good web design and should be very carefully considered. It goes without saying that brand recognition and color go hand-in-hand and the color choices you make can impact how potential customers view your business.

Throughout my career, I’ve learned that the right color scheme will go a long way in creating a site that is appealing and well received by your viewers.

I’ve found a simple workflow to master color in my user interface design that I’d like to share with you. Hopefully, it’ll help streamline your process for selecting effective and balanced color palettes for website design and beyond. Let’s get started!

Palette outline: The 60-30-10 ratio

The most effective website and app color scheme will follow a 60-30-10 ratio. This means that the main color is applied to 60% of the website design, the secondary color is applied to a further 30%, and the last 10% is used as the accent color that contrasts with the two main colors.

When choosing the three different shades, remember the accent color (10%) should be the most vibrant as it will emphasize critical website items like call-to-action elements. The main color (60%) should be a neutral that’s easy on the eyes, and the secondary color (30%) should contrast nicely with the main color to create visual interest.

Distributing complementary colors with these proportions in mind will help to visually organize and add balance to your design.

Color inspiration

Mother Nature is the best designer you can take inspiration from. To find my palette, I usually browse Unsplash and extract three main colors from a photo that match the 60-30-10 rule. I make sure to take the most vibrant color and use it as the accent color in my design. This will make the call-to-action elements more effective and the overall web page design more digital and contemporary.

How To Make The Right Color Choices For Your Ux Interview

Palette application: Focus on grayscale first

Once I have my color palette ready, the next thing I do is wireframe my design. I try to focus on spacing and layout elements first because having this kind of constraint is very productive and will save you a lot of time later on when applying your color scheme.

Even though there’s no color in the wireframe at this stage, that doesn’t mean it needs to look boring! I like using different gray tones to help make the first wireframe more visually appealing. Afterward, I apply the color palette and iterate my layout before inserting visual elements that are functional and attractive.

Extra tip: Stay away from pure grayscale and black

One of the most important color theory tricks I’ve learned is to avoid using gray colors without saturation. In real life, pure gray colors barely exist—the same goes for pure black. Remember to always add a bit of saturation to your color. This will subconsciously make the right color appear more natural and familiar to users.

Final thoughts

Color is a tricky concept to master, especially in the digital space. The tips I’ve mentioned above should help ease the process of harnessing the color wheel–finding and applying the right colors to your web designs to further the design’s overall effectiveness. Remember, the best way to learn how to create stunning color schemes is practice—so get started today and have fun exploring different color combinations!

Want to keep up with Stefano? Find him on Dribbble, Instagram, and at stefanopeschiera.com.

Find more Process stories on our blog Courtside. Have a suggestion? Contact [email protected]

Colors, as one of the most important visual elements of web/app designs, can highlight web/app content and function easily, grab users’ attention quickly and influence the emotions of users.

In other words, the colors and color schemes you choose for your web/app projects have a major impact on the entire design.

To simplify your design process, Mockplus has gathered 22 of the best free color tools for you to create amazing web/app designs:

Tables of Contents

  • Best Online ColorTools
  • Best Color Pickers
  • Best Color Palette Generators
  • Material Design Color Tools
  • Best Google Color Tools
  • More Useful ColorsTools You Cannot Miss
  • Best Design Tools to Test Your Color Schemes & Improve Web/App Designs

Best Online Color Tools

An online color tool allows designers to choose their desired colors/color schemes without installing any software. It can be accessed at anytime or anywhere. In this aspect, it is very convenient for web/app designers.

Here are a few widely-used online web-based/Cloud-based color tools for you:

1. Coolors - a good online color scheme generator with a low learning curve

Coolors is a web-based color scheme generator which allows designers to create, save, share and export a color palette for their UI/UX designs. It has a very low learning curve for new users, especially for some UX/UI design beginners, as it has a simple user interface and considerate user guide.

If you use Adobe suits usually for design, this color tool is a good option since it supports Adobe programs. You can install it as an Add-on to the Adobe suite. It also has an iOS app.

2. Flat UI Colors – a quick online color palette tool


If you are in a hurry, Flat UI color, a quick color palette tool, is perfect for you. It offers you more than 13 color palettes that are collected based on different countries’ preferences. You can simply copy and paste the desired color palettes to use them into your design projects quickly.

3. Colordot– a simple free online color picker

Colordot is a very simple free online color picker which is developed by Hailpixel, allows designers to pick colors and create desired color palettes by scrolling and clicking.

Moreover, its iOS app, which allows designers to create and share colors/color palettes by wiping, is also worth trying.

4. Colourco - an easy-to-use free online color tool

Colourco is an easy-to-use free online color tool that allows UI/UX designers to pick colors, create and download desired palettes with ease. In comparison with Colordot, it offers designers more useful tools to customize and export their designed color schemes.

5. Color Supply - an interesting online color palette generator

Unlike the web-based color tools described above, which requires users to choose colors one by one for creating the desired color scheme, this simple online color palette generator shows users different color wheels to easily choose two, three or even four colors at once.

Then, a series of color scheme examples that consist of these selected colors will be listed on the right side. Designers can save the ones they like to their favorites for later use.

This is simple and interesting.

Best Color Pickers

Then, here are a few useful color picker tools:

How To Make The Right Color Choices For Your Ux

6. AdobeColor CC - an advanced free color picker

Adobe Color CC, previously called “Adobe Kuler”, is an advanced free color picker tool which allows users to build color schemes (up to 5 colors) with a color wheel and upload images to extract color schemes automatically.

If you are an Adobe user who wants to create a color scheme from an existing image, this free color picker is ideal.

7. HTML Color Picker- a free HTML color picker tool for design newbies

It is a very simple HTML color picker tool for website design beginners from an HTML/CSS tutorial website (https://www.w3schools.com/).

If you are learning about HTML/CSS web design, this is a good tool for you to practice your design skills.

8. HTML Color Codes – a convenient color picking and reusing website

With HTML Color codes, you can easily pick desired colors, find the related color palettes, download and export colors in different formats (including Hex, RGB, HTML, CSS, SCSS, etc) with a few clicks. You can add up to 6 colors in a color palette.

It is a very convenient color tool for designers to access color codes and reuse color schemes.

9. Image Color Picker - a free quick image color picker

Image Color Picker is a quick image color picking tool that allows designers to easily upload images to pick desired colors and get the corresponding HTML codes and HEX/RGB/HSV values, etc.

For a quick use, you can also enter the URL of an image/website online to get your desired colors and the HTML codes within seconds.

10. Web Fx Color Picker - a free quick color picker and color scheme generator

Web Fx ColorPicker is a quick color picker and color scheme generator which allows users to pick up to 12 colors, generate the desired color scheme and share it through a link.

Best Color Palette Generators

A color palette/scheme generator is also a good solution for web/app designers to choose a beautiful and suitable color palette for their UI/UX designs.

Then, let’s learn a few useful color palette generators:

11. Hue Snap – a customizable color palette generating and sharing tool

Hue Snap is an easy-to-grasp color palette generating and sharing tool that allows users to create color palettes from images or using its built-in color pickers and share colors through social media with others. It is customizable.

If you do not have any idea about how to choose a perfect color scheme for your UI designs, you can open its “Explore” section to get inspirations from others’ color palette examples.

Its mobile app is also easy for designers to access their favorite color palettes.

12. Canva Color Palette Generator - an easy image color palette generator

With Canva Color Palette Generator, you can easily upload images with simple drag-and-drop,pick colors presented in them, and create the best color palette for your web/app designs.

It is super easy to use.

13. Colormind - an advanced website colorpalette generator

Like other color tools, Colormind allows designers to create color palettes by picking colors one by one. It supports generating color palettes with 5 colors.

However, as a website color palette generator, Colormind enables users to directly view the demo landing page with the generated color palettes applied to simplify the color design process. The related web buttons, navigation bar, tabs and other UI components will also be shown with the generated color palette applied. It is a good try for designers to check the final design effects directly, for choosing the most suitable website color palettes.

14. Color Hunt – a free color palette toolto get color combination inspiration

Color Hunt is a free and open color palette picking platform which allows designers and artists to choose their desired color palettes from a vast library. There are also multiple filters (including the “New”, “Trendy”, “Popular”, and “Random”) and a powerful search bar for designers to select a suitable color scheme or find color design inspiration with ease.

How To Make The Right Color Choices For Your Uxbridge

Best Material Design Color Tools

These days, material design has become one of the hottest web/app design trends. The material design color tools also make it easier for designers and developers to create their web/app designs.

Here is a list of material design color tools for you:

15. Material Design Palette - a simple website color tool to generate material design palettes

With this Material Design Palette tool, designers can easily choose two colors to generate a desired material design palette, download and export the color schemes in different formats, including the CSS, SASS, SVG, XML and even PNG formats, etc.

This website also allows users to choose and download desired material design icons and colors as they wish.

16. Material IO - an advanced color tool to create, share and apply color palettes to UI


Material IO cannot only be used to help designers create a color palette and also apply the created color palette to actual user interface as well as testing its accessibility. Users can choose their desired colors by clicking on them.

It offers designers a series of well-designed app interfaces to test the feasibility of a color palette.

Related article: The Best List of Material Design Color Palettes, Tools, and Resources

Best Google Color Tools

Here are a few Google color tools for you:

17. Site Palette- a Google chrome extension to extract colors from any website

If you are a Google user, this Google chrome extension tool is a must-have tool for you to extract colors from any website for generating your desired color palettes.

18. Colorzilla - a color extension for Google and Firefox website browsers

Colorzilla is a powerful color extension for both of Google and Firefox website browsers. It offers many advanced color tools for designers, such as the color picker, gradient generator and so on.

With this extension installed, you can easily pick a color from any part of a website which you have opened, edit the color and paste it into your desired program.

It is very powerful.

More Useful Colors Tools You Cannot Miss

19. Gradients - a free gradient color tool

If you are looking for gradient color examples, this free gradient color tool can help you a lot.

Related article: Gradient Color in App Design: Trends, Examples & Resources

20. Color Kuler - a simple color tool to extract color palette from Instagram

How To Make The Right Color Choices For Your Ux Profile

Instagram, is a very important place for designers to get color design inspiration, as it is one of the most widely -used social media platforms for designers and freelancers to share the newest designs and gather design inspiration.

Color Kuler can help you directly extract color palettes from Instagram for later use.

21. Design Inspiration - a tool to search for color design inspiration with ease

Do you have no idea about how to create an eye-catching and practical color scheme for your designs? This website tool can help you out. By entering a set of colors in the Search bar, you can find numerous designs, including app/website UI designs, which incorporate your searched colors.

So, as its name suggests, it is a perfect place for you to get design inspiration.

22. Khroma - an AI color tool for designers

Khroma is an effective AI color tool for designers to create their desired color combination for web/app projects. Users can easily create a color scheme with up to 50 colors.

Overall, those are all the best free color tools for designers and artists.

Best Design Tools to Test Your Color Schemes & Improve Web/App Designs

After choosing a perfect color palette for your website/app design, the next step for UI/UX designers is to prototype their designs to see whether these colors suit their design projects.

How To Make The Right Color Choices For Your Ux Portfolio

Mockplus, an easier, faster and smarter web/app prototyping tool, is an ideal tool for designers to prototype their design projects in minutes and test whether their selected color scheme works well or not.

With a powerful icon/component/component style/sample/project library and advanced team collaboration features, designers can also timely iterate their color designs and projects timely there.

Moreover, to simplify the entire design process, a design collaboration and handoff tool, Mockplus iDoc from the same Mockplus Team, has been developed for designers to work together online and handoff designs to developers seamlessly.

Its newly introduced features: “Flexible workflow”, “auto & manual specs” and “Axure/Mockplus integration” are also absolutely worth trying.

Wrap Up

Colors are regarded as one of the most effective elements that help capture users’ attention and impress users easily and quickly. Choosing a striking and practical color scheme is one of the most important parts of web/app design.

We hope these introduced 22 best color tools for web/app designers can help speed up your design process for creating a compelling website/app successfully.

You May Also Like:

Get Started for Free
  • Most Viewed News

    • The Money Is In The Mailing List
    • Download Torrent Call Of Duty Wwii
    • Bowman 2&& Try The Games
    • Unit 2: The Constitution Mac's History
    • Animations