10/8/2021

How A Business Email Address Can Attract More Customers

62

Feb 22, 2019 Office 365 for Business – Find out more here. Unlike the offline world, where consumers get junk mail daily and simply toss it into the recycling bin, unwanted email messages offend people and trigger nasty replies. People are more protective than ever of their email addresses. Set up an automated email to guide customers through your funnel. Use a simple, personal question-and-answer style format to make sure the email is helpful. Consider sending a series of emails, not just one, and don’t be afraid to send the first email a few hours after your customer first triggers the action in question. 2 days ago When you create business website, you attract more potential customers to your business and make more money. How does a business website help you attract more potential customers to your business? People looking for products or services to meet their needs go online to search for merchants offering what they seek to buy. See full list on smallstarter.com. For example, if you’re targeting a group of customers who’ve had a negative experience, you can tailor your email message to say “Give us a second chance” or “We’re sorry — and we’re ready to make it right.” Use a strong subject line.

Collecting customer emails on your website is one of the simplest and most automated ways of increasing your restaurants sales and creating loyal customers. By sending out targeted newsletters to your customers you’ll be giving those people an incentive to come in to your restaurant and keeping your restaurant on their minds for when they decide to dine out.

Once you have your optin setup and your newsletter designed, 10 minutes a month is all it takes to see more sales.

Step 1 – Choose An Email Marketing Provider

The first thing you will have to do is decide on which email service you would like to use for your newsletter campaigns. A few options include:

Mailchimp – Free for up to 2,000 subscribers and 12,000 emails per month

AWeber – Free for 30 days and then $19/month for up to 500 subscribers and unlimited emails

Campaign Monitor – Starting at $9/month for 2,500 emails to 500 subscribers or pay-as-you-go

Constant Contact – Free for 60 days and then $20/month for up to 500 subscribers

Step 2 – Add An Email Optin To Your Website

Now that you have chosen an email provider to store and send emails you will need to create an optin to start collecting emails. The best way to add an email optin to your website is by using a software made just for that purpose. We recommend the following options:

SumoMe – Use ‘List Builder’ by SumoMe for free to create an optin on your website that collects customer email addresses. List Builder includes a completely customizable design and is mobile optimized so that you aren’t missing customers on their phones and tablets.

OptinMonster – Using OptinMonster is an easy yet powerful way to create and A/B test lead capture forms on your website.

Hello Bar – Hello Bar is a quick way to add an email optin bar to the top of your website for customer to enter in their email.

There are literally hundreds of options to choose from so choose what works best for you and if you’re not a developer, what’s easiest to use. Also make sure that this service integrates with the email marketing provider that you have chosen in step 1.

Step 3 – Create The Incentive

Once you have added the email optin to your website and connected it to your email marketing provider you will need to create an incentive for customers to actually give you their email.

If you simply write “Sign up for our newsletter” you are not going to get very many email signups. People want something, anything, and they want it for free.

Here are a couple options:

$5 Off Coupon – Using your email marketing provider, send each new signup a coupon for $5 off their next meal at your restaurant. Not only does this offer the customer an incentive to give you their email, but they’ll also now have to come into your restaurant to redeem the coupon.

Contest – Create a contest as an incentive to collect emails. For example, add each new signup into a draw for a free appetizer or dessert each month.

Choose one of the above options or create your own idea and give customers something in exchange for their email address and you’ll see your conversion rate go up.

Step 4 – Use Your List To Grow Your Sales

Now that you have started to grow your email list it’s time to get some value out of it instead of just letting it sit there and grow.

Start sending a monthly (or no more often than weekly) newsletter to your subscribers. In this email you can include upcoming events, news menu items, current specials, coupons, contests or anything else that will inform customers of what’s happening at your restaurant and convince them to dine at your establishment in the near future.

It’s easier than you think to set this up and start growing your own email list for your restaurant. Get started on it this week and let us know how it goes.

Too busy to setup your own campaign? We can help you start collecting customer email addresses to grow your sales, contact us today!

Every once in a while, a few email subscribers stray. It’s natural. But that doesn’t mean they’re gone forever. You can recapture their attention and business with targeted, personalized win-back email campaigns.

Existing customers convert more often and have a higher average order rate than first-time buyers. That’s an excellent reason to try to bring them back with emails. But what should you say in those email messages? Here are four tips to help you craft irresistible win-back email campaigns:

1. Give them an offer they can’t (or won’t want to) refuse

Come up with a compelling offer based on what’s important to your customers. For example, customers who typically place large orders might be enticed by free shipping on any size order. Another idea is to give it a sense of urgency. Encourage customers to come back sooner rather than later by creating deal deadlines.

In the following example, Sephora entices their beauty-conscious customers to shop by offering them free shipping and bonus products that will make them even more gorgeous.

How

Subject line: EXTRA! EXTRA! You deserve extra ????

Nothing grabs customers’ attention like a discount, especially if you’re a cash-strapped teen. In the example below, Pottery Barn teen uses a 20% discount to wake up sleepy subscribers.

Subject line: We miss you! Come back and SAVE 20%

Can

2. Add a personal touch

Include content that is relevant to customers, such as product recommendations based on past purchases, offers that appeal to them or emails triggered by their behavior.

In the example below, the customer was interested in the Riptide TFN Pod Starter Kit Bundle but didn’t end up purchasing it. So, VaporFi decided to nudge the customer to make the purchase by featuring that product as the deal of the week.

Subject line: Still Thinking About It?

Everyone likes a celebration, right? Reconnect with customers by sending them an email on their birthday, their email sign-up anniversary or another special day. Whether you offer them a free gift or savings on their next order, customers are likely to appreciate and engage with it.

In the example below, Indo Restaurant & Lounge uses the customer’s name and details about his email anniversary to speak to him directly, and then offers a sweet reward to entice him to come back.

Subject line: We Want to Say Thank You

3. Appeal to the FOMO

The fear of missing out (FOMO) is no joke! If customers haven’t visited your site for a while, you should email them to let them know what’s new and to get back on their radar.

In the example below, Claire’s piques customers’ interest by inviting them to look what they’ve been missing and reinforcing the company brand and values. Claire’s also offers a nice discount to jolt them into action.

Claire’s: Look what you’re missing! Come back for 30% off!

4. Ask customers to update their email preferences

Gmail Business Email

People change, and so do email preferences. If you notice a group of customers are inactive, send them an email asking them to update their preferences. It’s a great way to re-engage with customers. Wondering how to phrase it? Let them know your emails are going unopened, tell customers what they’re missing and ask them to update their preferences. If they unsubscribe, you’ll eliminate an email address that’s otherwise negatively impacting open rates on your campaigns.

Bonus tips

Customers

Segment your list

Before you send out your win-back campaign, you’ll want to segment your email list and pinpoint customers who haven’t opened your recent messages. That way, you can be sure that you send the right message to the right customer. For example, if you’re targeting a group of customers who’ve had a negative experience, you can tailor your email message to say “Give us a second chance” or “We’re sorry — and we’re ready to make it right.”

Use a strong subject line

Your win-back email is only as good as its subject line, so take the time you need to create a short, snappy one. Appeal to your customers’ emotions and tug at their heartstrings to win them back. Here’s some inspiration to help:

  • Was it something we said?
  • Where Have You Been?
  • Is this goodbye?
  • We miss you!
  • Come back and save.
  • Let’s catch you up …
  • It’s been awhile

Vary your content

Business email address examples

How A Business Email Address Can Attract More Customers Email

One of the best ways to keep customers coming back is to prevent them from leaving in the first place. To do that, it’s best to send a variety of emails.

From newsletters to promotional offers, you want to keep customers interested. Here’s a quick list of popular emails to send:

Gmail
  • Newsletter: A newsletter keeps customers in the know. From company news to upcoming events, you decide what to share with your customers
  • Educational email: Teach your customers something about your product or service with well-written educational emails
  • Welcome email: Once a new customer places an order or signs up for your email list, send them a little note to welcome them to your crew
  • Promotional email: Encourage customers to place an order with a promotional email

It’s a fact of life that customers may stray. But with the help of these tips, you can create engaging win-back email campaigns that bring them — and their business — back to you.

Get expert tips and email inspiration delivered to your inbox every two weeks.

How A Business Email Address Can Attract More Customers Work

Editor’s note: This article was originally published in 2014 and has been rewritten for accuracy and relevance.

How A Business Email Address Can Attract More Customers Perceive

© 2019, Contributing Author. All rights reserved.