Put another way: smart companies create a brand identity and brand image, rather than take the chance that a strong brand identity and brand image will simply form independently. There’s a good reason for this. 87% of consumers will buy a product solely because of brand values. Refine your brand messaging. Use our free brand messaging template to make sure your tagline, value prop, and messaging pillars are all aligned to your Brand Heart. Tell a consistent, cohesive brand story. Learn about the keys to a compelling brand story to capture people’s attention from the jump. Get inspired by other brands. We’ve come up with a simple way to explain what a perfect personal brand website should look like. It’s a framework we use to create every single website we build. And we call it the B.R.A.N.D. You do not have to be a techie to follow this framework, in fact, we created it with non-techies in mind. Keep website domains and social media profiles in mind, since you’ll need to purchase a website domain and claim all social media handles for your brand’s name. It’s a big branding no-no to have inconsistent social media handles—it confuses your audience and makes you harder to find.
When a problem arises that you can solve, you want your brand to be the first thing your ideal customer thinks about. You want to be the leader in your niche, the go-to expert, a trusted name in your industry…in other words, you want your brand to be Top of Mind.
A strong brand is capable of communicating your company’s values, mission and vision well—and it will have the ability to colour perceptions of your business. However, without a branding strategy and marketing strategy designed to put your brand “out there” and keep it top of mind, that brand will not only fail to be the go-to you want it to be, it will suffer from a serious lack of brand awareness.
So how can you make your brand the first brand that comes to mind? Read on.
When I ask you to name a model of car, a type of cell phone, a designer clothing brand and a brand of peanut butter, one name quickly comes to mind for each category. The brands you have named have been expertly branded and marketed and have either earned your loyalty (because you prefer them) or your attention (because you are receiving their messages).
This didn’t happen accidentally. The branding and marketing experts for your favourite (or most popular) brands followed a formula for landing their products in the front of your mind. There are certainly variations of strategy, depending on industry and market; however, attaining top of mind status generally follows this formula:
If you employ these tips for creating top of mind awareness, I’m confident that you will see results. Keep it up, and people will start coming to you for expert advice. They will refer your brand to others. You will notice an increase in ideal clients coming to you, with less and less effort required from you.
Want to learn more about how branding and marketing can create better top of mind awareness? Then I suggest enrolling in our B.R.A.N.D. Kick Starter Online Masterclass. At your own pace, you’ll learn how you can attract more ideal clients who will pay you what you’re worth—resulting in higher profits and more free time. Sign up here.